The library

500 playbooks on getting seen, getting paid and getting time back

Network guides, honest tool comparisons, monetisation thresholds and agency operations — plus two fresh articles published automatically every month.

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What most companies use for SEO — and what it costs them

The vendors companies typically hire for SEO, what that spend buys, and where bringing it in-house makes more sense.

Feb 2, 2026 · 5 min read SEO & discovery

What most companies use for website design and build — and what it costs them

The vendors companies typically hire for website design and build, what that spend buys, and where bringing it in-house makes more sense.

Feb 1, 2026 · 5 min read SEO & discovery

What most companies use for domains and hosting — and what it costs them

The vendors companies typically hire for domains and hosting, what that spend buys, and where bringing it in-house makes more sense.

Jan 31, 2026 · 5 min read SEO & discovery

What most companies use for video editing — and what it costs them

The vendors companies typically hire for video editing, what that spend buys, and where bringing it in-house makes more sense.

Jan 29, 2026 · 5 min read SEO & discovery

What most companies use for voice-over and audio — and what it costs them

The vendors companies typically hire for voice-over and audio, what that spend buys, and where bringing it in-house makes more sense.

Jan 28, 2026 · 5 min read SEO & discovery

What most companies use for graphic design and mockups — and what it costs them

The vendors companies typically hire for graphic design and mockups, what that spend buys, and where bringing it in-house makes more sense.

Jan 26, 2026 · 5 min read SEO & discovery

What most companies use for copywriting — and what it costs them

The vendors companies typically hire for copywriting, what that spend buys, and where bringing it in-house makes more sense.

Jan 25, 2026 · 5 min read SEO & discovery

What most companies use for paid social management — and what it costs them

The vendors companies typically hire for paid social management, what that spend buys, and where bringing it in-house makes more sense.

Jan 24, 2026 · 5 min read SEO & discovery

What most companies use for reporting and analytics — and what it costs them

The vendors companies typically hire for reporting and analytics, what that spend buys, and where bringing it in-house makes more sense.

Jan 22, 2026 · 5 min read SEO & discovery

What most companies use for community management — and what it costs them

The vendors companies typically hire for community management, what that spend buys, and where bringing it in-house makes more sense.

Jan 21, 2026 · 5 min read SEO & discovery

What most companies use for influencer and affiliate marketing — and what it costs them

The vendors companies typically hire for influencer and affiliate marketing, what that spend buys, and where bringing it in-house makes more sense.

Jan 19, 2026 · 5 min read SEO & discovery

What most companies use for translation and localisation — and what it costs them

The vendors companies typically hire for translation and localisation, what that spend buys, and where bringing it in-house makes more sense.

Jan 18, 2026 · 5 min read SEO & discovery

What most companies use for CRM and client management — and what it costs them

The vendors companies typically hire for CRM and client management, what that spend buys, and where bringing it in-house makes more sense.

Jan 17, 2026 · 5 min read SEO & discovery

What most companies use for customer support — and what it costs them

The vendors companies typically hire for customer support, what that spend buys, and where bringing it in-house makes more sense.

Jan 15, 2026 · 5 min read SEO & discovery

What most companies use for done-for-you marketing — and what it costs them

The vendors companies typically hire for done-for-you marketing, what that spend buys, and where bringing it in-house makes more sense.

Jan 14, 2026 · 5 min read Playbooks

Facebook for solo creators: a 30-day content plan that fits real workloads

A four-week Facebook plan built for solo creators — what to post, how often, what to measure, and how to produce it all in two sessions a month.

Jan 12, 2026 · 5 min read Playbooks

Instagram for freelance social media managers: a 30-day content plan that fits real workloads

A four-week Instagram plan built for freelance social media managers — what to post, how often, what to measure, and how to produce it all in two sessions a month.

Jan 11, 2026 · 5 min read Playbooks

TikTok for marketing agencies: a 30-day content plan that fits real workloads

A four-week TikTok plan built for marketing agencies — what to post, how often, what to measure, and how to produce it all in two sessions a month.

Jan 10, 2026 · 5 min read Playbooks

YouTube for small local businesses: a 30-day content plan that fits real workloads

A four-week YouTube plan built for small local businesses — what to post, how often, what to measure, and how to produce it all in two sessions a month.

Jan 8, 2026 · 5 min read Playbooks

X for ecommerce brands: a 30-day content plan that fits real workloads

A four-week X plan built for ecommerce brands — what to post, how often, what to measure, and how to produce it all in two sessions a month.

Jan 7, 2026 · 5 min read Playbooks

LinkedIn for restaurants and cafés: a 30-day content plan that fits real workloads

A four-week LinkedIn plan built for restaurants and cafés — what to post, how often, what to measure, and how to produce it all in two sessions a month.

Jan 5, 2026 · 5 min read Playbooks

Pinterest for real estate agents: a 30-day content plan that fits real workloads

A four-week Pinterest plan built for real estate agents — what to post, how often, what to measure, and how to produce it all in two sessions a month.

Jan 4, 2026 · 5 min read Playbooks

Threads for coaches and consultants: a 30-day content plan that fits real workloads

A four-week Threads plan built for coaches and consultants — what to post, how often, what to measure, and how to produce it all in two sessions a month.

Jan 3, 2026 · 5 min read Playbooks

Snapchat for musicians and producers: a 30-day content plan that fits real workloads

A four-week Snapchat plan built for musicians and producers — what to post, how often, what to measure, and how to produce it all in two sessions a month.

Jan 1, 2026 · 5 min read